Jamie Jeffries is Vice President of Global Apparel at Nike and a global brand and consumer leader with over two decades of experience driving growth through product innovation and commercial strategy, helping shape one of the world’s most iconic brands. She oversees one of Nike’s largest global portfolios, with responsibility for a broad, multifaceted business and teams spanning markets around the world. Since stepping into the role in 2023, she has led the strategic evolution of the business, strengthening Nike's product creation capabilities and advancing its innovation pipeline. During her tenure, the business has introduced new platforms and businesses such as Aero-FIT, 24/7 Comfort Collection, Studio Fleece, Nike Air Apparel and NikeSKIMS, while building the teams and capabilities needed to support long-term growth.

What distinguishes Jamie is her ability to operate at the intersection of creativity and commercial performance. Throughout her career, she has repeatedly been tapped to lead at pivotal moments of change, bringing the instincts of a product builder together with the discipline of a general manager. Her path to global leadership at Nike began in its stores, where she developed a deep understanding of the consumer that continues to shape her approach today. From building new categories to leading multibillion-dollar businesses, Jamie has combined expertise across the product lifecycle with a track record of delivering results.

Jamie leads teams through change with optimism and focus, with a forward-looking approach to new ways of working, AI and the evolving consumer landscape. She believes the strongest businesses stay close to the consumer, connecting their needs with product innovation, brand relevance and disciplined execution. An advocate for talent development, she is committed to building high-performing teams and creating an environment that encourages curiosity, continuous learning and meaningful impact.

Outside of work, Jamie is married and a mother of two daughters. She is passionate about product, travel and design and an avid sports fan.